%s/FIRST * /"c:\\Program Files (x86)\\VideoLAN\\VLC\\vlc.exe"  "c:\\Users\\mark\\Desktop\\ogv-conversion\\mediaFiles\\american\\ogv\\headshotVideo\\/

%s/ * MIDDLE * /.ogv"  -I dummy --sout=#transcode{vcodec=VP80,vb=2000,acodec=vorb,ab=128,channels=2,samplerate=44100,scodec=none}:std{access=file{no-overwrite},mux=webm,dst='C:\/Users\/mark\/Desktop\/ogv-conversion\/mediaFiles\/american\/webm\/headshotVideo\//

%s/ * END * /.webm'}/       vlc://quit